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Storage SpecialistISS ListedISS Best of Business 2025
(74 reviews)

Overview

On The Move Inc. (founded 1992, Dearborn MI) is the 4th-largest moving truck rental company in the United States and the only truck rental program built specifically for self-storage operators. Operators lease branded moving trucks for their facility — the trucks serve as mobile billboards for the facility while providing a compelling tenant amenity. The most common model is offering free or discounted truck use to move-in tenants, which increases conversions and occupancy. Operators earn rental income from tenants who use the truck beyond the complimentary period. On The Move won the ISS Best of Business award for Best Truck Rental/Leasing in 2025 and is listed in the ISS Buyer's Guide.

Key Features

Branded moving trucks for storage facilitiesFree/discounted move-in truck programsRental income for operatorsMobile billboard for facility marketingNo upfront purchase — lease modelISS Best of Business 2025 winnerISS Buyer's Guide listed

Pros & Cons

Pros

  • Only truck program built specifically for self-storage
  • Boosts move-in conversions with free truck offer
  • Truck doubles as a marketing billboard
  • ISS-vetted and award-winning

Cons

  • Lease cost is a fixed overhead
  • Requires operator time to manage truck logistics
  • Best suited for facilities with sufficient move-in volume to justify the lease

Operator Reviews

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Company Info

Founded1992
Service Areanational
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